SearchLeeds 2017 – Branded3’s conference is unmissable for all tech heads

Clarence Digital


It can be hard to overstate the importance of SEO and search ranking, but sometimes understanding the intricacies and ways to make it tick can be even harder. In an ever-evolving industry, it is crucial to stay on top of the constant changes and remain in the know.

When Branded3 roll into Leeds this June, they will be bringing the most up-to-date facts and opinions. Backed by a whole host of experts, SearchLeeds 2017 is an event that is not to be missed, particularly as entry is completely free.

So what is it all about and why is it so important? And what can attendees expect?

A chance to hear from those in the know

SearchLeeds 2017 is set to be one of the hottest events of the year, and has been pitched as the biggest conference in the North of England. This is a region which is experiencing huge growth and holds a real sense of enterprise, with Leeds in particular home to a number of tech start-ups.

The conference, to be held on Thursday 15 June, is a must simply for the sheer wealth of knowledge and expertise set to be on show. Rather than being a day filled with sales pitches, SearchLeeds 2017 is offering a platform to some of the sharpest minds in the industry, with the focus being on aiding and developing burgeoning talent in SEO.

Building from last year

SearchLeeds 2016 was a phenomenal success; so much so that the increase in demand has seen Branded3 book Leeds’ biggest venue this time around, the FIrstDirect Arena.

Some of the biggest names in the game were in attendance, and a whole array of topics were covered. From making a creative and eye-catching pitch to knowing how to dazzle even the most hardened of potential customers, experts from some of the leading players in SEO offered their insight. It promises to be even more impressive this year.

The big names on show

Just some of the speakers confirmed to be at the event are representatives of:

  • Google (Stephen Power, Agency Development Manager)
  • The Telegraph (James Carson, Head of SEO and Social Media)
  • Polemic Digital (Barry Adams, Founder)
  • Auto Trader (Matthew Court, SEO Consultant)
  • River Island (Christina Ohanian, Agile Coach)
  • DeepCrawl (Jon Myers, Chief Growth Officer)

In addition to these six and wider range of stellar and experienced speakers, Branded3 will also be taking to the stage. Indeed, CEO Tim Grice is scheduled to have a platform in order to discuss the creativity and variation needed to become a success in the industry.

Meanwhile, Branded3’s own Communications Director, Laura Crimmons, will also be imparting her wisdom on how to create and execute campaigns, and the importance of digital PR.

Indeed, it appears that the success of last year’s event has put it on the radar of some of the industry’s key players. Watch this space for 2018.

What are the key topics to be covered?

In keeping with the huge scope that Search and SEO covers, SearchLeeds 2017 will look to provide expert opinion and advice on as wide a range as possible. With 33 confirmed speakers, no stone is left unturned.

Branded3 have suggested on Twitter that the key themes will be SEO, PR and Pay-Per-Click, but have thus far not set out a formalised agenda, which is expected to be announced in early May. A quick look at the background of those set to take the stage does give some indication as to what will be covered however.

Indeed, the confirmed line up of speakers indicates that the following topics will be delved into at SearchLeeds 2017:

  • SEO. Aleyda Solis, an international SEO consultant with work for Search Engine Land and Moz on her impressive resume, will lead the charge into the heart of SEO.
  • Digital Marketing Strategy. A key part of making a business successful online, Koozai’s Samantha Noble and Distilled CEO Will Critchlow are among a number of speakers with a strong background in this field. Expect plenty of focus and a more than a few sparks of creativity here.
  • Link-building. One of the corner stones to SEO success, link-building can also be amongst the most challenging areas. Aira co-founder Paddy Moogan is one of the leading experts in this area, and could provide the knowledge to unlock this tricky task for your business.
  • PR. Businesses of all sizes need to be able to rely on positive PR. We all know the impact of bad reviews, and the importance of putting on a strong public face cannot be overstated. 
  • Social Media. Without strong and engaging social media, you are already at a disadvantage. With so much competition, the Telegraph really on cutting edge social media, courtesy of SearchLeeds speaker James Carson. 
  • Building Relations with Customers. Response One’s Toby Brown is tasked with customer care, and it is an area of business that simply cannot be overlooked. It is more than just doing all you can to make sure the customer has their concerns alleviated. Anticipation and forward thinking are crucial.

These are all areas that businesses can build on, and success is very often a blend of these key facets. Although this is only the second year, the impressive line-ups and the entrepreneurial spirit of Leeds, coupled with the size of Search’s potential makes this likely to be an event to mark down in the calendar for years to come.