The Social Consumer
In a saturated market, it’s not enough to simply have a Facebook page and hope its presence can singularly engage customers. The social consumer is savvy - they ignore transparent advertising and instead seek authenticity, trust and desire to be delighted immediately.
To answer their needs, social media strategy is imperative to build your brand in the social space. Informed by your brand purpose and your social customer, our social strategy services are designed to show you where your customers are, how to interact with their conversation and how you can employ social strategy tactics to meet your business goals - whether that’s brand engagement, awareness or sales.
Insight-Driven Social Media Strategy
Our custom social media strategy tactics are underpinned by insight into your social consumer - the social media platforms they use, the content that engages them, the essence of their social voice. Understanding where and how you can reach them more effectively will leverage your brand persona in the social world.
Secondly, we look at your brand purpose and how to speak the language of your customer to create inspiring content that connects you with your social audience.
Our Social Media Marketing Strategy
Listening to your audience as the starting point, we can begin to devise social media plans and strategies to engage and influence in the conversations they’re already having. With an understanding of the right language, we help you to ignite the conversations, be the conversation starter and push your brand to the forefront of the social landscape.
Starting The Conversation
With our social media management of your social voice, we identify the social platforms where you should be participating and where your audience are already talking about you.
Whether your customers are active on Facebook or LinkedIn, we start the conversation, help you create and manage social media profiles to attract users and leverage the two-way conversation.
Humanising your brand in the social space, we help you to create a brand persona that’s informed by your brand purpose.
Communicating the right message with the right voice means you leverage your authenticity and relevance to the social consumer - driving engagement and moving you towards meeting your objectives.
With our creative expertise, we create compelling content that’s informed by your brand purpose and persona. Whether it’s competitions to entertain, blog posts to inspire or infographics to educate, with the right content we ensure you convince your customers to match the intentions of your business goals.
NEXT: Social Reporting